Servitization of Business: An Exploratory Case Study of Customer Perspective.
Zahir AhamedAkira KamoshidaTakehiro InoharaPublished in: KMO (2013)
Keyphrases
- electronic commerce
- customer behavior
- customer relationship management
- customer service
- direct marketing
- customer data
- business process
- customer support
- business processes
- banking industry
- business applications
- information systems
- business transactions
- competitive environment
- marketing strategies
- customer retention
- data mining
- real world
- business intelligence
- consumer behavior
- social responsibility
- customer satisfaction
- decision making
- marketing campaigns
- business models
- knowledge management
- activity monitoring
- competitive intelligence
- supply chain management
- viewpoint
- software vendors
- mission critical
- customer loyalty
- business rules
- credit card