A Hierarchical Attention Model for CTR Prediction Based on User Interest.
Qianqian WangFangai LiuPu HuangShuning XingXiaohui ZhaoPublished in: IEEE Syst. J. (2020)
Keyphrases
- computational model
- prediction accuracy
- high level
- mathematical model
- probabilistic model
- prediction model
- management system
- em algorithm
- hierarchical structure
- regression model
- hierarchical model
- user interests
- user model
- conceptual model
- theoretical framework
- probability distribution
- natural language
- objective function