Leveraging Post-Click User Behaviors for Calibrated Conversion Rate Prediction Under Delayed Feedback in Online Advertising.
Yuyao GuoXiang AoQiming LiuQing HePublished in: CIKM (2023)
Keyphrases
- online advertising
- user behavior
- behavioral targeting
- delayed feedback
- sponsored search
- user interaction
- user clicks
- contextual advertising
- click models
- user preferences
- user actions
- search advertising
- user experience
- advertising campaigns
- user behavior patterns
- social networking
- context aware
- display advertising
- click through rate
- internet advertising