Promoting sales of online games through customer engagement.
Christy M. K. CheungXiao-Liang ShenZach W. Y. LeeTommy K. H. ChanPublished in: Electron. Commer. Res. Appl. (2015)
Keyphrases
- online game
- customer service
- customer behavior
- online gaming
- potential customers
- multi player
- customer support
- educational games
- customer base
- game based learning
- customer preferences
- computer games
- electronic commerce
- customer satisfaction
- learning environment
- virtual communities
- call center
- online communities
- business transactions
- customer data
- e learning
- customer relationship management
- social interaction