Login / Signup

Comparing performance metrics in organic search with sponsored search advertising.

Anindya GhoseSha Yang
Published in: AdKDD@KDD (2008)
Keyphrases
  • search algorithm
  • sponsored search advertising
  • internet search engines
  • search queries
  • information seeking
  • data mining
  • information retrieval
  • website
  • electronic commerce
  • search strategies