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Yield optimization of display advertising with ad exchange.
Santiago R. Balseiro
Jon Feldman
Vahab S. Mirrokni
S. Muthukrishnan
Published in:
EC (2011)
Keyphrases
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display advertising
online advertising
advertising campaigns
budget constraints
search advertising
optimization problems
optimization algorithm
optimization method
behavioral targeting
sponsored search
global optimization
information retrieval
co occurrence