Cost-Effective Active Learning for Bid Exploration in Online Advertising.
Zixiao WangZhenzhe ZhengYanrong KangJiani HuangPublished in: WSDM (2024)
Keyphrases
- cost effective
- online advertising
- active learning
- display advertising
- sponsored search
- exploration exploitation
- active exploration
- user behavior
- low cost
- behavioral targeting
- advertising campaigns
- cost effectiveness
- semi supervised
- supervised learning
- labeled data
- data center
- learning algorithm
- learning process
- user experience
- machine learning
- search advertising
- relevance feedback
- training set
- data mining
- click prediction
- search engine
- long tail
- website
- search strategies