How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.
Sunny Jung KimJeffrey T. HancockPublished in: Commun. Res. (2017)
Keyphrases
- internet advertising
- search advertising
- online advertising
- health information systems
- data model
- database schema
- databases
- display advertising
- sponsored search
- health care
- xml schema
- search engine
- electronic health records
- database
- schema evolution
- direct marketing
- cardiovascular disease
- social influence
- instance level
- data mining
- hong kong
- xml data