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Psychological factors affecting social media usage: A U&G theory perspective.
Ananya Hadadi Raghavendra
Sreevatsa Bellary
Pooja Sengupta
Pradip Kumar Bala
Arindam Mukherjee
Published in:
AMCIS (2023)
Keyphrases
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factors affecting
social media
factors influencing
key factors
perceived usefulness
theoretical foundation
cognitive psychology
social networks
decision making
data sets
data analysis
computational model
theoretical framework
formal theory
social media platforms