Friendly, Appealing or Both?: Characterising User Experience in Sponsored Search Landing Pages.
Marc BronMiriam RediMounia LalmasFabrizio SilvestriHuw EvansMahlon ChutePublished in: WWW (Companion Volume) (2017)
Keyphrases
- user experience
- sponsored search
- search engine
- contextual advertising
- user clicks
- online advertising
- user behavior
- website
- click prediction
- user interaction
- user studies
- web pages
- user interface
- click through rate
- end users
- sponsored search auctions
- information access
- click models
- web documents
- random walk
- anchor text
- information retrieval
- user preferences
- display advertising
- user engagement
- digital libraries
- keywords