Assessment of subjective influence and trust with an online social network game.
Michael SeufertValentin BurgerKarl LoreyAlexander SeithFrank LohPhuoc Tran-GiaPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- online social networks
- social networks
- viral marketing
- social influence
- social relations
- network structure
- online social
- community formation
- video games
- nash equilibrium
- personality traits
- user activity
- trust model
- social media
- computer games
- social relationships
- game playing
- online social networking
- social context
- influence maximization
- influence propagation
- social graphs
- social ties
- individual level
- serious games
- information propagation
- online social media
- virtual world
- online communities
- game theory
- social networking sites
- virtual communities
- game play
- internet shopping
- tie strength
- information diffusion