Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity.
Laura J. KornishSharaya M. JonesPublished in: Mark. Sci. (2021)
Keyphrases
- idea generation
- fuzzy sets
- back end
- fuzzy rules
- membership functions
- raw data
- fuzzy numbers
- fuzzy clustering
- fuzzy set theory
- fuzzy neural network
- fuzzy controller
- artificial intelligence
- soft computing
- fuzzy logic
- information systems
- building blocks
- group decision making
- fuzzy reasoning
- fuzzy membership functions
- positive effects
- fuzzy classification
- fuzzy information
- data mining
- mobile language learning