Investigating the nonlinear and conditional effects of trust - The new role of institutional contexts in online repurchase.
Haiyun Melody ZouIsrar QureshiYulin FangHeshan SunKai H. LimElaine RamseyPatrick McColePublished in: Inf. Syst. J. (2023)
Keyphrases
- online consumer
- online marketplaces
- online learning
- social structures
- trust model
- website design
- theoretical and practical implications
- virtual communities
- social context
- real time
- individual level
- nonlinear dynamics
- online communities
- social media
- reputation management
- trust evaluation
- motivational factors
- e learning
- neural network