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Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest.
Xiao-Liang Shen
Yangjun Li
Yongqiang Sun
Zhen-Jiao Chen
Feng Wang
Published in:
Inf. Manag. (2019)
Keyphrases
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personal experience
learning environment
theoretical and practical implications
social commerce
user engagement
real world
case study
personal information
student engagement
databases
lightweight
technology acceptance