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B2C Advice on Complex Service Products via Video Calls: Explanations from Social Presence and Adaptive Structuration Theory.
Mirjam Schmidt
Rita Walczuch
Ko de Ruyter
Published in:
AMCIS (2008)
Keyphrases
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service quality
social presence
video frames
video streams
real world
video sequences
electronic commerce
video content
web services
user satisfaction
significantly higher
computer mediated communication