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Why do Retailers End Price Promotions: A Study on Duration and Profit Effects of Promotion.

Zhen LiKatsutoshi Yada
Published in: ICDM Workshops (2015)
Keyphrases
  • factors affecting
  • prior studies
  • data sets
  • databases
  • supply chain
  • information retrieval
  • artificial neural networks
  • evolutionary algorithm
  • empirical studies
  • experimental study
  • simulation study
  • positive effects