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The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands.
Raffaele Filieri
Zhibin Lin
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
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socio cultural
factors influencing
internet shopping
mobile devices
technology acceptance
factors that influence
factors affecting
online shopping
theoretical framework
text summarization
key factors
foreign language
cross cultural