Quantitatively Evaluating the Effects of Price Promotions Using Data Mining.
Min GanHonghua DaiPublished in: ISD (2011)
Keyphrases
- data mining
- data mining applications
- data mining methods
- association rule mining
- knowledge discovery
- ground truth
- knowledge discovery in databases
- data mining techniques
- association rules
- computer science
- data analysis
- real world
- data warehouse
- text mining
- computer vision
- cluster analysis
- machine learning
- web intelligence
- previously unknown
- data mining technology
- data mining tools
- business applications
- web mining
- rough sets
- preprocessing
- learning algorithm