Creating an integrated marketing information system.
Jian-sen LiuKun ZhaiBin LiuPublished in: ICSAI (2014)
Keyphrases
- information systems
- data mining
- decision making
- health care
- knowledge management
- website
- databases
- distributed information systems
- social media
- long term
- information technology
- data sets
- machine learning
- neural network
- business rules
- customer relationship management
- consumer behavior
- database marketing
- target audience