Marketing customer response scoring model based on machine learning data analysis.
Tang YanLi PengfeiPublished in: J. Intell. Fuzzy Syst. (2021)
Keyphrases
- machine learning
- data analysis
- data mining
- customer relationship management
- customer behavior
- direct marketing
- marketing strategies
- consumer behavior
- customer service
- database marketing
- potential customers
- predictive modeling
- data mining applications
- purchase behavior
- customer data
- customer segmentation
- data processing
- computer vision
- long term
- data collection
- knowledge acquisition
- learning algorithm
- knowledge discovery
- customer support
- electronic commerce
- marketing campaigns
- machine learning methods
- customer satisfaction
- data mining technology
- business intelligence
- text classification
- rough sets
- text mining
- data warehouse
- active learning
- customer base
- machine learning algorithms
- data mining methods
- supervised learning
- information extraction
- artificial intelligence
- behavior patterns
- banking industry
- customer loyalty
- call center
- clustering analysis
- big data
- cluster analysis
- steady state
- data mining techniques
- social media
- computer science
- decision trees
- website
- feature selection