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Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage.
Bahiyah Omar
Dequan Wang
Published in:
Int. J. Interact. Mob. Technol. (2020)
Keyphrases
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personality traits
video sequences
user interface
content adaptation
multimedia
end users
video data
user preferences
video frames
individual differences
multi modal
personality types
search engine
learning styles
video surveillance
mental states