Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses.
Xiaoye ChengHillol BalaMochen YangPublished in: MIS Q. (2024)
Keyphrases
- social media
- user comments
- user generated content
- online news
- big data
- news recommendation
- social media platforms
- web pages
- social media data
- audio visual content
- recommender systems
- online social
- social media sites
- crisis management
- social context
- social networking sites
- financial services
- website
- information systems
- social networks
- data mining
- machine learning
- web documents
- business processes
- user interaction
- search engine
- business models
- web content