Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher - Platform Manufacturer Dynamics.
Gozem Guceri-UcarStefan KochPublished in: ICSOB (2012)
Keyphrases
- video games
- game play
- computer games
- cooperative
- theoretic analysis
- educational games
- game playing
- game design
- game engine
- game theory
- software development
- software systems
- software platform
- serious games
- game players
- game mechanics
- data mining
- nash equilibrium
- game based learning
- online advertising
- source code
- learning experience
- user interface
- online game
- user experience
- minority game
- companion web site
- playing games