Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis.
Damianos P. SakasDimitrios P. ReklitisMarina C. TerziNiki GlaveliPublished in: Int. J. Inf. Manag. Data Insights (2023)
Keyphrases
- customer satisfaction
- big data analytics
- service quality
- big data
- online shopping
- customer service
- user satisfaction
- customer reviews
- marketing strategies
- customer retention
- social media
- customer support
- product design
- databases
- customer data
- data analysis
- database
- real world
- internet banking
- core competence
- electronic commerce
- data management