Factors influencing the satisfaction of chat commerce usage experience in Thailand: A Covid necessitated e-business platform.
Eralp GüllepAsis UnyapothPoonphon SuesaowalukPublished in: ICEB (2022)
Keyphrases
- factors influencing
- service quality
- factors affecting
- technology acceptance
- electronic business
- internet shopping
- electronic commerce
- business models
- customer satisfaction
- real time
- user satisfaction
- computer supported collaborative learning
- business process
- user experience
- social media
- customer service
- grounded theory
- cognitive style
- website
- information systems