A new marketing strategy map for direct marketing.

Young Ae Kim Hee Seok Song Soung Hie Kim

Published in: Knowl. Based Syst. (2009)

Keyphrases

direct marketing
marketing strategies
data mining
data mining applications
database marketing
database technology
customer satisfaction
customer relationship management
data processing
life cycle
database
data analysis
decision making
management system
object oriented
support systems