CHASE: Commonsense-Enriched Advertising on Search Engine with Explicit Knowledge.
Chao ZhangJingbo ZhouXiaoling ZangQing XuLiang YinXiang HeLin LiuHaoyi XiongDejing DouPublished in: CIKM (2021)
Keyphrases
- explicit knowledge
- search engine
- domain knowledge
- tacit knowledge
- sponsored search
- implicit knowledge
- knowledge management
- sponsored search auctions
- search advertising
- web search
- online advertising
- information retrieval
- web pages
- knowledge management systems
- business process
- functional dependencies
- spatial structure
- trade off
- case study
- decision making