If you reply to me, I will buy from you: A social influence examination of reciprocity on Twitter.
Rosanna E. GuadagnoAmanda SardosAmanda M. KimbroughPublished in: BCSS (2024)
Keyphrases
- social influence
- social networks
- online social
- social relationships
- social interaction
- influence propagation
- social media
- viral marketing
- social graph
- online social networks
- online communities
- network structure
- social psychology
- user preferences
- social relations
- information diffusion
- social networking
- micro blogging
- social network analysis
- user generated content
- social influences
- technology acceptance
- social networking sites
- power law distribution
- community detection
- social activities
- community structure