Advertising or Freemium: The Impacts of Social Effects and Service Quality on Competing Platforms.
Zhiyong LiGuofang NanMinqiang LiPublished in: IEEE Trans. Engineering Management (2020)
Keyphrases
- incident management
- service quality
- service providers
- customer satisfaction
- electronic commerce
- anecdotal evidence
- user satisfaction
- competitive advantage
- social networks
- social interaction
- quality of service
- social media
- competitive environment
- information systems
- online advertising
- online shopping
- call center
- real time
- positive effects
- information quality
- online communities
- knowledge sharing
- decision making
- database