The Influence of Internet Celebrities (Wanghongs) on Social Media Users in China.
En-Chi ChangTony WooPublished in: CERC (2019)
Keyphrases
- social media
- consumer products
- social networking sites
- internet users
- user generated content
- social media platforms
- online social
- viral marketing
- computer users
- social media data
- information overload
- sharing websites
- public opinion
- information diffusion
- social context
- user participation
- social influence
- online sources
- social media sites
- social networks
- user perceptions
- internet usage
- twitter users
- user interaction
- social activities
- user generated
- collaborative filtering
- online social media
- internet search
- end users
- social networking