Secure Keyword Auction: Preserving Privacy of Bidding Prices and CTRs.
Yuko SakuraiMakoto YokooAtsushi IwasakiKoutarou SuzukiPublished in: IAT (2009)
Keyphrases
- preserving privacy
- bidding strategies
- auction mechanisms
- sponsored search advertising
- privacy preserving
- pricing mechanism
- personal information
- data privacy
- budget constraints
- mechanism design
- multi attribute
- online auctions
- sensitive data
- combinatorial auctions
- private information
- data mining applications
- keywords
- multi unit
- electricity markets
- privacy issues
- resource allocation
- trading agents
- differential privacy
- pricing model
- sealed bid
- database
- supply chain management
- keyword search
- sensitive information
- internet auctions
- data model
- data mining