Consumer Loyalty versus Propensity to Switch between Providers in Mature IT Markets (The Case of Mobile Phone Market).
Gennadi KazakevitchLuba TorlinaSharon HendricksPublished in: PACIS (2005)
Keyphrases
- mobile phone
- market participants
- online markets
- mobile users
- mobile devices
- network effects
- pricing strategies
- competitive market
- electronic commerce
- mobile learning
- smart phones
- information goods
- online shopping
- financial markets
- double auction
- cellular phone
- internet access
- market share
- mobile applications
- electronic marketplaces
- electronic markets
- electricity markets
- mobile technologies
- service providers
- trading strategies
- cellular networks
- search costs
- mobile agents