How to Effectively Institutionalize Social Selling in Business-to-Business Companies.
Christina KühnlGiulia KuznikPublished in: ICIS (2023)
Keyphrases
- information systems
- business processes
- business environment
- business intelligence
- business process
- competitive advantage
- financial information
- decision making
- government organizations
- electronic commerce
- business applications
- business world
- business innovation
- competitive environment
- business models
- data mining
- data quality
- social interaction
- business information
- social responsibility
- social media
- manufacturing companies
- business analysts
- social networks
- real world
- business transactions
- business activities
- web services
- business decisions
- enterprise resource planning
- return on investment