User-generated content and micro-celebrity posts encourage Generation Z consumers to search social media for online purchase: A study on Dhaka City, Bangladesh.
Sabakun Naher ShetuPublished in: Electron. J. Inf. Syst. Dev. Ctries. (2024)
Keyphrases
- social media
- user generated content
- online consumer
- online social media
- online forums
- social media sites
- social networking sites
- social activities
- user generated
- online social
- blog posts
- social networks
- online communities
- social media content
- relevant content
- reputation management
- social media data
- grocery shopping
- online retailers
- recommender systems