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LOVF: Layered Organic View Fusion for Click-through Rate Prediction in Online Advertising.

Lingwei KongLu WangXiwei ZhaoJunsheng JinZhangang LinJinghe HuJingping Shao
Published in: SIGIR (2023)
Keyphrases
  • online advertising
  • click through rate
  • behavioral targeting
  • sponsored search
  • user behavior
  • search advertising
  • display advertising
  • contextual advertising
  • user experience
  • click models
  • click prediction