Web mining technologies for customer and marketing surveys.
Richard S. SegallQingyu ZhangPublished in: Kybernetes (2009)
Keyphrases
- web mining
- data mining
- customer relationship management
- customer behavior
- data mining technology
- web data
- data mining techniques
- web logs
- marketing strategies
- social network analysis
- web usage mining
- potential customers
- consumer behavior
- customer service
- text mining
- application of data mining
- web users
- link analysis
- web page classification
- web crawling
- website
- knowledge discovery
- opinion mining and sentiment analysis
- user profiles
- information extraction
- association rules
- marketing campaigns
- key topics
- web content mining
- machine learning
- web data mining
- web usage analysis
- data warehouse
- social media
- data analysis
- artificial intelligence