Measuring Consumers' Attitudes to Web Advertising.

Nichaya Sukpanich Lei-da Chen

Published in: Electron. Mark. (1999)

Keyphrases

website
internet usage
web applications
semantic web
consumer behavior
web pages
web mining
attitudes toward
online shopping
online communities
web scale
web technologies
web resources
web users
web documents
link analysis
social influence
online advertising
information extraction
end users
social networking websites