Sign in
When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process.
Sixuan Chen
Junhong Zhao
Huan Xu
Zhangxiang Zhu
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
</>
decision making
risk aversion
genetic algorithm
utility function