Do Hedonic or Utilitarian Types of Online Product Reviews Make Reviews More Helpful?: A New Approach to Understanding Customer Review Helpfulness on Amazon.
Maidul IslamMincheol KangTegegne Tesfaye HailePublished in: J. Glob. Inf. Manag. (2021)
Keyphrases
- online product reviews
- customer reviews
- customer satisfaction
- opinion mining
- service quality
- sentiment classification
- online reviews
- product reviews
- product features
- sentiment analysis
- positive or negative
- text classification
- user generated content
- user satisfaction
- quality of service
- electronic commerce
- service providers
- cloud computing
- sentence level
- structured data
- artificial intelligence
- internet shopping