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Integration of ART2 neural network and genetic K-means algorithm for analyzing Web browsing paths in electronic commerce.
R. J. Kuo
J. L. Liao
C. Tu
Published in:
Decis. Support Syst. (2005)
Keyphrases
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electronic commerce
web browsing
art neural network
adaptive resonance theory
genetic k means algorithm
web search
user behavior
churn prediction
web pages
web content
online auctions
log data
web usage
neural network
website
k means