Implementing Modular Design In Digitized Products: Contingencies of Environmental Turbulence And Customer Involvement.
Simona SchamperAndrea GrevenPublished in: ECIS (2021)
Keyphrases
- modular design
- customer requirements
- software vendors
- customer preferences
- market segments
- potential customers
- consumer behavior
- power system
- competitive environment
- product information
- product catalogs
- customer service
- electronic commerce
- customer base
- product design
- customer demand
- customer support
- marketing campaigns
- customer behavior
- call center
- customer satisfaction
- long range
- dynamic environments
- environmental factors
- customer relationship management
- production processes
- digitized images
- customer orders
- neural network
- website
- data mining