How to Schedule the Marketing of Products with Negative Externalities
Zhigang CaoXujin ChenChangjun WangPublished in: CoRR (2013)
Keyphrases
- consumer behavior
- scheduling problem
- marketing campaigns
- positive and negative
- viral marketing
- potential customers
- website
- customer support
- high tech
- data mining
- decision making
- scheduling algorithm
- data mining technology
- customer base
- marketing strategies
- social media
- long term
- telecommunications industry
- product recommendation
- customer relationship management
- online shopping
- game theoretic