Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India.
Richa MisraRenuka MahajanNidhi SinghSangeeta KhoranaNripendra P. RanaPublished in: Electron. Mark. (2022)
Keyphrases
- electronic marketplaces
- small businesses
- factors affecting
- technology adoption
- software agents
- rural areas
- electronic commerce
- developing countries
- united states
- cost effective
- case study
- factors that influence
- survey data
- key factors
- structural equation modeling
- government services
- electronic markets
- factors that affect
- technology acceptance
- social networks
- lifelong learning
- information systems