An Online Experiment on Consumers' susceptibility to Fall for Post-Transaction Marketing Scams.
Alan NochensonJens GrossklagsPublished in: ECIS (2014)
Keyphrases
- online consumer
- consumer behavior
- decision making
- online learning
- marketing campaigns
- database
- shopping behavior
- social media
- online shopping
- data mining
- online advertising
- purchasing behavior
- mobile payment
- online reviews
- grocery shopping
- marketing strategies
- group buying
- internet marketing
- predictive modeling
- transaction processing
- website