Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities.
Luis Vicente CasalóCarlos FlaviánMiguel GuinaliuPublished in: Int. J. Inf. Manag. (2010)
Keyphrases
- virtual communities
- community members
- free software
- trust and reputation systems
- social networks
- online communities
- information sharing
- service quality
- social support
- virtual world
- trust management
- open source software
- situated learning
- commercial software
- social aspects
- online shopping
- open source
- online social networks
- network structure
- european project
- source code
- critical mass
- high level