IntelliAd Understanding In-APP Ad Costs From Users Perspective.
Cuiyun GaoHui XuYichuan ManYangfan ZhouMichael R. LyuPublished in: CoRR (2016)
Keyphrases
- user experience
- mobile applications
- user interaction
- targeted advertising
- end users
- user interface
- social media
- collaborative filtering
- user profiles
- user requirements
- information sources
- information retrieval
- recommender systems
- viewpoint
- information access
- user participation
- novice users
- daily life
- digital libraries
- user ratings
- cognitive effort
- website