Intersecting Technical Knowledge, Marketing Experience and Customer Activities to Innovate.
Alberto FrancesconiClaudia DossenaPublished in: IESS (2012)
Keyphrases
- business managers
- domain knowledge
- data mining
- knowledge acquisition
- knowledge base
- customer relationship management
- knowledge representation
- purchase behavior
- customer behavior
- customer service
- long term
- practical experience
- potential customers
- direct marketing
- subject matter experts
- customer data
- team members
- database marketing
- knowledge sharing
- electronic commerce
- knowledge discovery
- social media
- expert systems
- e learning