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Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia.
Noor Fadhiha Mokhtar
Zuha Rosufila Abu Hasan
Published in:
Int. J. Electron. Bus. (2023)
Keyphrases
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marketing strategies
social media
online marketing
direct marketing
competitive advantage
customer satisfaction
life cycle
customer relationship management
consumer behavior
real time
social networks
support systems
decision making
knowledge discovery
customer base
marketing campaigns