Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies.
Kai H. LimChoon-Ling SiaMatthew K. O. LeeIzak BenbasatPublished in: J. Manag. Inf. Syst. (2006)
Keyphrases
- trust model
- consumer trust
- internet commerce
- virtual communities
- trust evaluation
- online learning
- online retailers
- website design
- trust relationships
- trust management
- trust negotiation
- reputation management
- electronic marketplaces
- reputation systems
- real time
- virtual teams
- social capital
- information retrieval
- neural network