Online service or virtual community? Building platform loyalty in reward-based crowdfunding.
Sunghan RyuAyoung SuhPublished in: Internet Res. (2021)
Keyphrases
- virtual communities
- online communication
- grid infrastructure
- online communities
- service quality
- critical mass
- social support
- social networks
- customer satisfaction
- information sharing
- virtual world
- reinforcement learning
- service providers
- situated learning
- online game
- service oriented
- positive effects
- value added services
- service delivery
- web services
- instant messaging
- community members
- information technology